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452. How to Clarify Your Story So Customers Will Buy with Dr. J.J. Peterson of Marketing Made Simple

The Product Boss with Jacqueline Snyder

00:00

The Seven Elements of a Good Story

Donna Miller started story brand about seven years ago, but obviously story has been around forever. There are really seven elements of every good story to make it clear and compelling. The first element is there has to be a clear character, one kind of obvious or group protagonist. Then what really makes the story good is that the hero then has to encounter a problem.

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