
How Everlane have harnessed the principle of fairness to grow their brand
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Framing the Brand: The Power of Perception
This chapter explores how the strategic positioning and framing of offers can significantly affect consumer perception and brand loyalty. It emphasizes the role of fairness in pricing and the psychological factors that influence consumer behavior, drawing on insights from negotiation techniques and behavioral science.
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