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What Will Shoppers Be BUYING in 2023? Sarah Levinger
Adspend with Ash Melwani and Rabah Rahil
Is Your Message Going to Change?
Ashley Tisdall: In 2023, I think it's going to be super important for brands to remember that the consumers are a little nervous. A lot of our messaging has switched over to the buy-now pay-later. We did also pull some data based off of the consumers that were using after pay. The AOV was higher, the LTV was higher and conversion rate was higher.
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