Innovative Marketing Strategies and Provocative Ads

The chapter explores the unconventional marketing tactics of companies like Sexbrand in the sexual wellness industry, Heinz Ketchup's cheeky campaigns, and Term Provider's humorous radio commercial targeting older males. It delves into how humor and controversy in advertising can generate attention and awareness, even if met with mixed reactions, and discusses a creative approach taken by a cannabis store to indirectly promote their products.