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Founder Led Selling, with Jen Abel

B2B Growth

00:00

The Number One Reason Most Start Ups Fail

The first and foremost is delegateid way too soon, right? So monder, a lot of founders are illurgic to sales, right? They're like, oh, this is a smile and dial game. This requires a smooth talker. And founder lead selling, you're almost building the product as you're going out and talking to customers. Your product should not be fully baked when you got into the market because you really need to understand the problems theyr care about. But more importantly, make sure not overbuilding, right? There's so many product dead out there because people overbuild,. thinking all these features and benefits are needed.

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