Building Relationships Matters

LZ Granderson: I do think that there are relationships that conform online. LZ: We have people listen to our podcast who message us regularly and say, "I hate what you said on this" But if it's sincere, they want to have a dialogue, we try as best as we can to engage with them charitably. And in some cases, that produces a really fruitful dialogue. He says he doesn't go scour social media posts of his church-goers but thinks maybe the real them might be more popular than the church them.