5min chapter

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#234 Sam Walton: Made In America

Founders

CHAPTER

How to Survive 30% Drop in Your Margin

Gross margins in the industry had dropped steadily from around 35% in the early 60s to only 22% today. Almost all of that represents increased value and savings to the customers who shop at discount stores. The guys who weren't running efficient operations got into trouble hard to survive if you don't have an efficient organization is what Sam is telling us there. Jim Casey founder of UPS's biography: "I'll just say it we have the best damn drivers in America"

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