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How To Save News Media From Our Tech Overlords

CANADALAND

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How Ad Tech Gets 51 Cents at Every Dollar

Advertisers are paying more to reach fewer people in a fraud riddled marketplace. Facebook and Google have an illegal, collusive arrangement called 'Jedi Blue' They would exclude other companies that might offer better deals for advertisers or publishers. The two big ad tech stacks which are run by meta and Google got through acquisitions rather than internal development.

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