2min chapter

TED Tech cover image

Cultivating good power with longtime IBM CEO Ginni Rometty | ReThinking with Adam Grant

TED Tech

CHAPTER

How to Build Belief in Design Thinking

IBM started design thinking with a small group of techies and engineers. The company now has more than 100,000 employees around the world. "It is like hard work to do change," says IBM co-founder Jim Buesseler.

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