It's not every day you get to launch a campaign at the Super Bowl. And it's not every day you get to speak to the people who did it.
This episode of Sweathead is an edited recording of a live panel we hosted for the Sweathead community, organized by Dot Jarantilla.
In it, Chandreyi Davis (Global VP of Brand Marketing, Trips Brands at Expedia Group) and Melissa Peace (Senior Manager, Global Brand at Expedia Group) discuss:
- Why launch campaigns at the Super Bowl?
- Where did the budgets come from?
- How are they measuring success?
We also get guest questions from Theophilus Wells IV, Al Sakickas, and Mark Jenson.
If you'd like to attend live sessions like this, sign up to our newsletter for details: http://eepurl.com/dscjW5
You can find Chandreyi Davis here: https://www.linkedin.com/in/chandreyi-saha-davis-9a4859/
You can find Melissa Peace here: https://www.linkedin.com/in/melissaspeace/
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