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How to build trust fast, w/Spotify's Daniel Ek

Masters of Scale

00:00

How to Build a Product That's Better Than Piracy

"I was just really naive to behonist then, and like many other ontripuners, i didn't understand nearly enough what it would take to get this to work," says Daniel Obeidallah. "If we can create that feeling, we would have built something that's much better than piracy", he adds. 'To avoid being pulled under, he realized he needed to win the trust of the consumers and the record companies'

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