#422: How to Win Over Audiences Using the Jiu-jitsu of Business Communications: Storytelling
Business of Story
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The Power of Storytelling in Jujitsu
The clock principle is at the heart of all communication in jujitsu. The pyramid principle, connection, velocity and acceptance transport your audience from their world into yours. Every single one of these, I can tie to different instances in my life where they set me free - be it a relationship challenge or a business challenge.
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