5min chapter

Marketing Against The Grain cover image

Rethinking your Market with Everette Taylor (CMO of Artsy)

Marketing Against The Grain

CHAPTER

How to Be a Successful Creator on Social Media

For us, it is really utilizing every single channel we have. We know that artists on our platform care about exposure. If artsy can validate an artist early and show them love on social media or editorial ... the brand loyalty that's created by doing that is incredible. In artsy's case, an artist ever makes what, 20 works a year,. Just for the sake of conversation.

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