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Ep 29: Jesse Itzler Lives Outside the Box

PLANTSTRONG Podcast

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The Importance of Negotiating Goals

"I don't negotiate my goals. I mean, I don't rationalize them in my head," he says. "Once you break that trust with your brain, then your brain realizes there's a negotiation lever" He adds: "It makes me feel good to like have those little ribbon finisher ribbons."

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