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Barry Ritholtz: How Advisors Can Create Killer Content

Barron's Advisor

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The Importance of Sharing Your Thoughts

Michael Lewis: It takes a certain period of time before someone says, okay, I am comfortable with you. We've had prospective clients reach out to us and say, I've been reading you guys for 10 years. You're giving them a degree of all right, I feel pretty comfortable with this. And it's not like because the my last guy, you know, he was recommended, but I wasn't sure.Lewis: None of this is about this will help you close the sale. This will get you more.

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