One of the messages our culture delivers is “not enough.” Not clever enough. Not busy enough. Not successful enough. It’s a cultural mantra that beats just below the surface of many conversations, especially the ones we have with ourselves.
That’s what’s so refreshing about Vanessa Bohns’ book, You Have More Influence Than You Think: How We Underestimate our Power of Persuasion and Why It Matters. Vanessa’s message, when it comes to influence and persuasion, is that we’re more than enough. That’s why it’s so important we understand how they work because, like our favorite superheroes, we can use these powers for good or for evil.
Vanessa is a professor of organizational behavior at Cornell University. Her writing has appeared in the New York Times and Harvard Business Review, among other publications.
Episode Links
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Audience-tuning Effects on Memory
Saying is Believing Effect
Prison Book Program
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