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311: Expert Edition. Simon Bartold & Paul Griffin: ‘Top 5 Running Shoe Innovations of the last 20yrs’

The Physical Performance Show

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The Rise of the Clifton

The Clifton appeared on the market in 2011, over 10 years ago. It's an incredible story because they've gone from nothing to a billion dollar company in 10 years with a shoe that's really ugly. So if I think about that, it took Nike,. it took Nike 30 years to get any real traction. And you can see now that Hawker have just enabled that athlete, that they accommodate for that athlete who likes to run five Ks a few times a week here and there just leisurely right through to the performance focused athlete.

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