Storytelligent | Brand Storytelling with Bryce McNabb cover image

Brand Storytelling Is About Empathy | The Methodology & Values of Brand Storytelling

Storytelligent | Brand Storytelling with Bryce McNabb

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The Importance of Brand Storytelling

The point of brand storytelling is defining your story, building a marketing strategy and defining a brand. Within marketing, you're not always telling stories. There's moments when content pieces should be stories and moments when they aren't. Stories are just a significant part of our life. In fact, they're the fabric of our existence. So as a listener of this show, you deserve to own the title of storyteller.

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