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Lenskart’s Peyush Bansal On Shark Tank, Indian Businesses & Leadership Skills | Figuring Out 51

Raj Shamani's Figuring Out

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Brand Building Is Not Marketing

Morga: Brand building is not marketing. Marketing or branding megitna, differentiation, arakingina o problem. You cannot be ex and market yourself to be wy. That's deceiving people. Everything is based on the fact that consumers are getting smarter. Right now you are direct to consumer. You're cutting a few lairs and giving them more value.

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