Product Led Acquisition - Lesson Number Two

We know that having more users inside Amplitude reduces churn, it increases retention and expands the use cases of Amplitude within a company. Last year we made some significant improvements to our sharing modal, making it easier for users to share content outside of Amplitude. By reducing the number of screens, adding enrichment, we saw a 60% increase in conversion from signup to creating an account. So while you may not have true product led acquisition, you're still able to invest in expanding your user base for existing accounts using your product.