5min chapter

Inside the Strategy Room cover image

134. Richard Rumelt on what separates good strategy from bad

Inside the Strategy Room

CHAPTER

Strategy Foundry

When I work with companies, I do this thing called a strategy foundry. The rules of the foundry are first, the leadership has to be there. And they have to agree that it's going to be a challenge based thing. That's number one. If they want to just set goals, then it's not going to work. They have to set aside the time for them. It's actually an organizational problem that's severe and needs to be attacked.

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