The Dating App Paradox: Low Success Rate, Booming Business
The Morning Brief
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The Rise of Dating Apps and Dating Fatigue in India
India's online dating market size is expected to become 585 crore rupees or $71 million by 2023. Majority of the online dating platforms, presently active here, are international companies like Tinder, Hinge, Bumble and Ok Cupid. These apps, more often than not, allow unlimited swipes or matches, which in turn is leading the users to go through the same initial stages of meeting their potential partners over and over again.
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