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The Heart of Your Brand
We want our customer to see herself reflected in everything we do. And that's kind of a guiding principle. We're seeing a lot of businesses now, and you don't want to shame them because it is important. But like you can feel that it's contrived. You can feeling that it's a big group of people sat around going, ooh, let's get this person and that person. It was from day one before you even launched. I think they have a heart out. No, I know you guys have aheart out. Now you're closing. Am I allowed to curse on this part? Yes. Very much.