Devin Reed knows B2B content because he’s lived it.

He’s a 2x Head of Content at billion-dollar startups (Gong, Clari), where he scaled Gong’s brand and content from $20M → $200M ARR. He now advises some of the fastest-growing startups, including Notion, Wiz, AudiencePlus, and many more. Today, he helps SaaS marketers and founders grow their audience, brand, and pipeline with strategic content.

But Devin isn’t just the polished résumé guy. He’s the creator himself who rents basketball stadiums just to record a podcast. When a rapper scammed him out of $4,500, he flipped the whole mess into a viral piece of content. And now? He’s betting big that YouTube is the next gold rush for B2B.

If that tells you anything, it’s this: Devin doesn’t play it safe. He’ll pack his suitcase, fly to another city, and chase the kind of backdrop that makes people stop scrolling. It’s the kind of swing most people in B2B won’t take for content and that’s exactly why his work stands out.

We caught up with Devin at ExitFive’s Drive 2025, and dug into:

Why YouTube is still wide open for B2B companies
How Devin thinks about good content
State of executive content & thought leadership
Getting scammed by rapper LaRussell
The WWE playbook for telling better business stories
Where B2B content is headed in 2026

If you’re serious about building content that can grow your b2b brand, listen up. 🎧

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Timestamps:

00:00 - Intro
01:26 - Welcome Devin Reed!
01:56 - State of executive content
02:49 - Devin's new merch drop
04:04 - In-person podcasts
06:04 - Getting scammed by rapper LaRussell
08:12 - Top 5 Bay Area rappers
08:56 - Creating content about content
10:25 - WWE storytelling & villains
13:39 - How can you make good content in 2026?
15:36- ExitFive Ad Break
16:45- Coming up next for Devin
17:07- YouTube opportunity in B2B
19:28 - Devin’s content distribution strategy
20:32 - Outro

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