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Investing in Africa: Media

Business Daily

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The Importance of Free Content in Media

If content is shared freely in the media, then of course that will entice media houses to use their context. Can we really quantify how much worth of investments China has actually put into Africa? I wouldn't talk about the monetary one, but already if you invested in technology, that's heavy. The engineers will be from China, isn't it? Most of the maintenance will be done by them. And then there is the content. When I give you free content and I put the Chinese gender in it and you use it, you know, as pillars in your stories, then I basically had my reputation on investment increased. As a child, I remember looking forward to the state-owned

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