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Adobe's Acquisition of Figma
Scott Belsky: I think that when we're walking around in an augmented reality world, the art and design will be highly personalized for us based on our preferences. Instead of making one version of a video or one campaign, you're going to make hundreds of variations for different segments of types of people and customers. We will need to be hybrid, meaning like human and machine working together in order to keep up with it. He says Adobe has a culture where foreign DNA thrive and redefine the company as opposed to other companies that acquire people or products and say, okay, forget everything you knew, now you'll do it our way.