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4min chapter
Sharing the 2023 HIBT Lab Highlight Reel
How I Built This with Guy Raz
Crafting Success with Vegan Ventures
This chapter delves into the innovative business strategies behind a successful vegan food venture, focusing on the art of scarcity and exclusive customer experiences. It highlights the growth of a ghost kitchen and food truck, overcoming challenges with local vendors to establish a brand that fosters high demand and impressive cash flow.
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