The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

229. How Vulnerability Loops Make Team Communication More Effective

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Vulnerability Loop

Think about the people you have a really strong bond with. John and I talked about this in more depth while I was interviewing him for my second book, What Your Employees Need and Can't Tell You. The idea of having everyone coming together with a shared trust-building experience is like what happens when you pledge a fraternity or a sorority. This shared experience creates a trust bond that is hard to break even after decades apart.

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