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Episode #36: Interview with Wendy Jephson

Naturalistic Decision Making

00:00

What Are Some of the Biggest Obstacles You've Had to Overcome?

The biggest challenge for people working with behavioral sciences is trying to explain what it is. The advantage of being a product company both at nazak and that let's think is we are going to develop and deliver products that people don't know they want but actually turn around and say this is what we need even though we didn't know we needed it, he says.

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