The Importance of Brands

We underestimated how much a brand actually is important. Brands exist for a reason. 100%. And that's why businesses, billion dollar businesses all over the world, they have brands. But there's nothing quite like desperation to do motivation. Desperation for the parade mode. We budgeted to sell 25 million in the first year and sold 117 million in thefirst year. Three of our first six sales were from expired campaigns that others couldn't sell. The marketplace notice these guys. They're doing something different, but it's working.