4min chapter

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#98 Enzo Ferrari (the making of an automobile empire)

Founders

CHAPTER

Enzo Ferrari - The Central Person of the Whole Enemy

Ferrari was a master understanding human nature. He's like, I'm aligning my interests. You have no downside. Give me your tires. It costs you almost nothing. And then when inevitably I go on to win races, it's going to make you look really good. So this is how Enzo Ferrari's described at 33 years old in an industry magazine. When he raised, he ended up earning good money. Now that he raises less, he still finds a way to make money.

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