2min chapter

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Viral fundraising tactics with Rewind AI’s Dan Siroker + How to build a strong brand | E1745

This Week in Startups

CHAPTER

The Importance of a Brand Strategy Pyramid

A leader's job is to give clarity about that. So as you see that you want to lead your team in a specific direction, you need to cast the vision to say, here's where we're going. And again, this has nothing to do with money. It won't change with the market. But it should almost feel impossible. That could come to how do we respond to this customer in a consistent way. How should we design this billboard? What should we do for this screen?"

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