A leader's job is to give clarity about that. So as you see that you want to lead your team in a specific direction, you need to cast the vision to say, here's where we're going. And again, this has nothing to do with money. It won't change with the market. But it should almost feel impossible. That could come to how do we respond to this customer in a consistent way. How should we design this billboard? What should we do for this screen?"

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