In this chapter, they talk about the power of community and the importance of having a dedicated community team. They introduce the members of their community team and explain their roles in interacting with students and supporting the overall success of the business. The chapter then dives into five strategies that the community team uses, including crafting calendars and batching content, organizing and supporting live Q&As, establishing collaborative relationships with STAR students, creating feedback loops through surveys and testimonials, and analyzing metrics. They emphasize that these strategies can be adapted even for those without a team.

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