A candid, behind-the-scenes conversation with top wedding industry pros about what’s really going on in 2025 and how to move forward.
If you’ve been wondering whether the slowdowns, buyer shifts, or budget stalls are just you, you’re not alone.
This panel brings together five of the sharpest minds in the business to tackle the hard truths shaping today’s market. No fluff. No sugarcoating. Just real talk from people who are in it every day, with clear insights into what it takes to thrive in a rapidly changing industry.
Whether you’re feeling stuck, confused, or ready to pivot, this replay is your chance to get clarity and direction for the road ahead.
Panelists:
Abby Jiu, Photographer, Abby Jiu Photography, Duet Social Media
Daniel Kim, Photographer, Daniel Kim Photography
Laura Ritchie, Principal Designer, Grit & Grace Inc.
Eleanor Scola, Director of Sales, Nuage
Kimberly Richmond, VP of Sales (Weddings), ALHI
Sam Jacobson, Founder, Ideaction Consulting and Duet Social Media
What You’ll Hear:
What’s really behind slower bookings and sales this year
Why traditional marketing and sales tactics are falling flat, and what to do instead
How top-tier vendors are adapting to buyer behavior shifts
What to expect in 2026 and how to prepare your business now
The biggest mistakes people are making and how to avoid them
Key Themes:
Market contraction versus mindset traps
Elevated expectations with lower lead quality
Sales cycle realities and buyer psychology
Recession-proofing your brand and offer
