Kevin Rogers' journey from stand-up comedian to successful copywriter, exploring the creation of the 60-second sales hook and the establishment of Copy Chief. The chapter also delves into his post-comedy job experiences and lessons learned about hustling and networking.
Kevin Rogers spent years on the road doing stand-up comedy. Now he makes his living as a direct-response copywriter. I had a chat with Kevin about his journey from playing comedy clubs with the likes of Chris Rock and Billy Gardell, to writing launch promotions for high-dollar clients. There are many parallels between comedy and copy. Tune in as I explore them with someone who's been successful at both.