How to Build Authority in Your Business

If you've been writing content for your blog or if you've been posting on LinkedIn for a while, you may be able to just cobble a lot of that together into a short book. Don't think of a book as having to be a full length 75,000-a-word book. You could take something you put together that's 20,000 words or less. And again, things that we typically don't invest on because we're so busy working in the business: road mapping engagements and content repurposing plans.