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3min chapter
John Eitel (Canva): Bottom-Up + Top-Down
BUILD with Blake Bartlett
PLG
When you get a sizable enough engagement with an enterprise, the expectations of what they want you to provide is different. So that kind of sets the stage with the context of what's happening inside a company. In many ways, that's the when of the problem. When do I start thinking about this? When do I do this? What should I be looking for in my company? Why should companies embrace it and not avoid it?
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