Christy Barnes on Positioning Your Franchise Marketing to Win Loyal Customers
The Art of Franchise Marketing
00:00
The Importance of Localizing for Franchisees
I think a lot of potential franchisees are like, well, if you're part of a national brand, you can just use what they send out. But in reality, not a lot of people like to call 1-800 number. So that local element is really important for us and many other industries. We provide our franchise owners with the tools, resources, materials that we're seeing work across the system.
Transcript
Play full episode
