Bayesian thinking in work and life, ad attribution models and A/B testing, machine learning@Foursquare - Max Sklar - the data scientist show050
The Data Scientist Show - Daliana Liu
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Is Your Ad Campaign Getting a Positive Lift?
Ads are like presidential elections. You can't really predicta that well based on the past. The negative lift problem was was very difficult as well, because, ah, nobody believes that your ad drives people away. And s sometimes just by pure luck,. half those will be a little negative. Half those not a little positive.
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