The Spotlight Effect: How Women Struggle More to Say No Than Men Do

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The spotlight effect is this feeling of being in the spotlight when someone makes a ask of you. Both men and women are more likely to say yes when there are lots of people watching, even if they want to say no. It's almost like women have conjured up this imaginary crowd that is watching them - whether it's a one on one interaction orwhether it's a group.

Vanessa Patrick shares the science behind why we struggle to say no—and what you can do to get better at refusing.

— YOU’LL LEARN —

1) The three competencies of empowered refusal.

2) What to do when someone’s being pushy.

3) Why it’s better for your reputation to say no.

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— ABOUT VANESSA —

Vanessa Patrick, PhD. is the Associate Dean for Research, the Bauer Professor of Marketing, and lead faculty of the Executive Women in Leadership Program at the Bauer School of Business at the University of Houston. She has a PhD in business from the University of Southern California, Los Angeles. She is the author of The Power of Saying No: The New Science of How to Say No that Puts you in Charge of your Life.

• Book: The Power of Saying No: The New Science of How to Say No that Puts You in Charge of Your Life

• Instagram: vanpat23

• LinkedIn: Vanessa Patrick

• Twitter: @vpatrick23

• Website: VanessaPatrick.net

— RESOURCES MENTIONED IN THE SHOW —

• Book: Lessons in Chemistry: A Novel by Bonnie Garmus

• Past episode: 701: How to Get People to Say Yes through the Power of Persuasion with Vanessa Bohns

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