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The Wild World of Money in College Football

The Daily

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The Financial Evolution of College Football

This chapter explores the changing financial landscape of college football, focusing on how nonprofit organizations are enabling college athletes to earn money through Name, Image, and Likeness (NIL) deals. It highlights the tension between traditional amateurism and the new financial realities that are reshaping college athletics. Through personal stories and examples, the chapter discusses how these changes are influencing recruitment, team dynamics, and the overall future of collegiate sports.

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