This Black Friday, Cyber Monday selling season was all about steals and deals. Now what's happening is people are looking for a bit of an arbitrage opportunity. If you look at younger generations, bargain hunting to get value for money before the bills by is really important. 57% of consumers plan to spend the same amount as last year's Black Friday or Cyber Monday. And this is very acute for Gen Z.
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Black Friday is one of the biggest days in the business calendar. In this episode Harley Finkelstein, President of Shopify, joins Intelligence Squared to discuss Black Friday sales and the changing landscape of business in the digital age. He speaks to Anne McElvoy, executive editor at The Economist, on topics such as the rise of the creator economy and how platforms like Shopify are empowering entrepreneurs to start, run and grow their business.
To find out more about Shopify visit: https://www.shopify.com/
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