"I'm really good at branding and other people, but you know, I'm not a developer or whatever," he says. "One of the things that we want to do is train people of what this looks like on a t-shirt,. That's how I think about logo creation. How does it look on a jacket, a polo shirt, a business card? What's the old thing you would think about?" The program could be used by anyone who wants to create their own brand name in five years time.

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