The Importance of Personal Branding

Personal branding is important for everyone, but it's particularly important for groups of people who know that other people hold views about them that may not represent the real them. Jill: For many firms, their brands are their most valuable asset and often the only sustainable competitive advantage they enjoy. Felix: It takes a great deal of self-reflection to really understand who am I and what is it that I want to achieve in the world. The Pepsi Coke challenge is an interesting example because people can't tell the difference apart in unbranded taste tests.