2min chapter

Channels with Peter Kafka cover image

A n00b’s guide to the Microsoft / Activision deal the FTC wants to stop

Channels with Peter Kafka

CHAPTER

Exclusives in the Video Game Industry

In order to sell a video game console, you need software that can only run on that console. So exclusives have always been the case since video games first existed in the 80s and 90s. Microsoft has now started pursuing its own strategy, but that's a separate thing. All of these publishers want their stuff to be consumed by as many people as possible.

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