2min chapter

Channels with Peter Kafka cover image

Dotdash CEO Neil Vogel on his $2.7 billion Meredith deal

Channels with Peter Kafka

CHAPTER

The Intent Driven Business

The difference is how we make money. We love people, because we've actually liked the entertainment space for a long time. The reason their advertising is so effective is beause they have people that want to plant a garden and want to do this. It's a different pool of advertisers model. And then that's also sort of wago. Why would you want to be in that business? Because your business works.Because i want to buy, i want to get a new credit card. I go to your site. That's going to rank credit cards for me, explain offers. There's a model where if i click on a link and i get the credit card, you guys get

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