Behavioural science: the fusion of art and science in marketing
The Drum Podcast
00:00
Introduction
Behavioral science and its application to marketing is one of the most interesting topics in and around advertising at the moment. The twin disciplines of psychology and marketing come together to really influence behavior change among audiences and consumers. So without further ado, I'm going to ask my guests to introduce themselves so we can get straight into the topic. Jen Ekatorne: "Our main goal in life, for some Walnutters, is basically to bring greater human understanding to all of our clients" Michelle Watson: "We're a behavioral transformation consultancy."
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Transcript
