The Future of Visual Storytelling in Sports: With Guests Alex Honnold and Jon Griffith
Boz To The Future
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Climbing Media's Impact on Perception and Popularity
This chapter examines how climbing media, particularly documentaries, has influenced public perception and the sport's growth. It highlights the role of mainstream films in changing the understanding of climbing while noting that trends like the rise of climbing gyms are driven by societal factors rather than media alone. Furthermore, it explores the evolution of storytelling and branding in climbing, emphasizing the shift towards individual narratives in the digital age.
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