79 - Why Influenced Revenue is a Dangerous Game | Kyle Lacy (CMO, Lessonly)
GTM Live
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What's the Metrics of a Brand Campaign?
You need to function like a media company. And chris is the seal of whistia. I heard him say that in boston a long time ago. Oot, i will touch on the fact that metrix, knowing what the cess looks like for a campaign, is important for the team to keep to keep doing what they're doing right. That's thought leadership. Totally agree.
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