Growing Profitability ft. Dimitri O of Loop Earplugs
Ecommerce Playbook: Numbers, Struggles & Growth
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Innovating Hearing Protection: From Nightlife to Market Expansion
This chapter explores the evolution of a unique hearing protection product, from its inception as a stylish solution for loud events to pivoting during the pandemic towards direct-to-consumer channels. The founders detail the process of identifying new market opportunities through customer feedback, leading to the successful launch of a second product. The discussion delves into expanding into new audience segments, optimizing marketing strategies, and the importance of understanding customer needs for global growth.
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